If your website is getting little to no traffic from Google, the problem is almost certainly one of these 7 mistakes. I've audited dozens of Indian business websites through MakeMe Top Business Profile and the same errors appear every time.
I'm Abrar Ali (Abrarr Tallks), CEO of rebrar.in and MakeMe Top. Let's fix these — one by one.
Mistake 1: No Google My Business Profile
This is the single biggest missed opportunity for local Indian businesses. If you haven't claimed your Google Business Profile, you don't appear in Google Maps or local results — even if you have a great website.
Fix: Go to business.google.com, claim your listing, fill every field (address, phone, category, photos, hours, description) and verify it. Start requesting Google reviews from every satisfied customer.
Mistake 2: Website Not Mobile-Optimised
In India, over 80% of Google searches happen on mobile. If your site doesn't adapt to different screen sizes, Google penalises it in rankings and users bounce immediately.
Fix: Every website must use responsive CSS (media queries or a mobile-first framework). Test on Google's Mobile-Friendly Test tool. Fix any layout breaks, tap targets that are too small and text that requires zooming to read.
Mistake 3: Missing or Wrong Title Tags and Meta Descriptions
Your page title and meta description are what Google shows in search results. Most Indian business sites either leave them blank, duplicate them across pages or stuff them with meaningless keywords.
Fix: Each page needs a unique, keyword-rich title (50–60 characters) and meta description (150–160 characters). Include your city name and main service — e.g. "Best Tour Operator in Srinagar, Kashmir | Aadi Travel".
Mistake 4: No Local SEO or Geo Targeting
If you serve customers in a specific city or region — Srinagar, Jaipur, Mumbai, wherever — your website needs to explicitly signal that to Google. Most sites ignore this entirely.
Fix: Add geo meta tags, mention your city and area naturally in body copy and headings, create a Google My Business profile, and add LocalBusiness schema markup to your homepage with your exact address and coordinates.
Mistake 5: No Schema Markup
Schema markup is structured data that tells Google what your business is, where it is and what it does. Without it, Google has to guess — and often guesses wrong.
Fix: Add JSON-LD schema to every page. At minimum: LocalBusiness on your homepage, BreadcrumbList on inner pages and FAQPage if you have a FAQ section. Google's Rich Results Test will confirm it's working.
Adding FAQ schema to your page can earn you an expanded result in Google search — doubling your visibility with no extra cost. It's one of the highest-ROI SEO moves available.
Mistake 6: Slow Page Speed
Google uses page speed as a direct ranking factor. Indian mobile networks are getting faster but still variable — a site that takes 6 seconds to load on 4G will rank below a competitor that loads in 2 seconds.
Fix: Compress all images (convert to WebP), remove unused CSS and JS, enable lazy loading for images below the fold and use a CDN. Target a Google PageSpeed score of 70+ on mobile.
Mistake 7: No Internal Linking Strategy
Most Indian business websites have pages that are completely disconnected from each other. Internal links help Google discover all your pages and understand their relationship — boosting the ranking of all of them.
Fix: From your homepage, link to your services page, portfolio page and blog. From blog posts, link to relevant service pages and your contact/pricing pages. Use descriptive anchor text — not "click here" but "see our web design packages in Srinagar".
Conclusion: Fix These and Watch Your Rankings Climb
None of these fixes require advanced technical knowledge — they just require attention and the right expertise. If you want someone to audit your website and fix all of these issues, WhatsApp me for a free SEO audit through MakeMe Top Business Profile.